We Bring Streaming TV into Focus
Streaming TV provides the unique opportunity to tell your brand's story and deliver on key ROI metrics.
A Comprehensive Blueprint for Streaming TV
Adtaxi employs a "video everywhere" approach to deliver strategic video campaigns distributed across all device types and platforms.
Leverage video creative across all streaming platforms to introduce, engage, and retarget your audience to drive action.
Streaming TV is proven to drive a lift conversions when taking an omnichannel approach with consistent messaging across channels.
Understand the true influence your streaming TV advertising has on the consumer journey with deduplicated cross-device attribution.
Adtaxi's Streaming Video Solutions
Tap the biggest screen in the household to deliver your message alongside premium content.
Reach in-market users for your products or services across all their devices – not just the TV.
Win the attention of intent-based audiences to drive measurable action.
Pinpoint your target audience in a highly captivating environment to drive engagement.
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Experts Across Industries
Adtaxi specializes in digital advertising across a broad range of industries.
We work with you to develop a strategy that will help deliver on your unique business goals.
What We Deliver for Streaming TV
Employing an advanced campaign architecture, we pinpoint your audience with remarkable accuracy to ensure you're reaching the right person in the right context on their path to conversion.
Premium Inventory @ Scale
60+ SSPs = 100+ Inventory Partners
7,000+ PMP Deals
Brand Safe, Viewable, Human
Predictive Clearing Price Technology
194+ 3rd Party Data Providers
400,000+ Targeting Segments
BYOD via LiveRamp
Advanced PM & LAL
Advanced Bid-Factoring for Frequency, Recency, & More
Advanced Measurement & Optimization
Deduplicated Cross-Device Attribution (Online, Offline, In-App)
Advanced Conversion Reporting & Segment Analysis (BI Opportunities)
Kudos from our Clients
Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.
International Nonprofit Organization
Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.
As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.
I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.
My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.
Auto Parts Retailer
Connected TV FAQs
What Is Connected TV Advertising?
Connected TV refers to TV devices with the ability to stream digital content, either through smart TVs or with add-ons like the Fire Stick, Roku or Google’s Chromecast. CTV advertising most commonly applies to the largest screen in the room. These ads function as programmatic advertising with the benefit of reaching a widening range of audiences through precise digital targeting and the ability to trace these efforts to positive business outcomes.
Whereas television used to be a blunt tool on which advertisers could spend in hopes of seeing a general sales lift, marketers can now harness the power of digital targeting and offline measurement to drive key business objectives — targeting has advanced to the point where a business can serve a user an ad for a new car, then proceed to track foot traffic on the car lot by that user.
Why Connected TV Advertising
Connected TV (CTV) advertising and its ability to reach the right audiences with a high level of engagement have made it one of the fastest-growing digital advertising channels. Cord cutting has opened up a more significant opportunity for connected TV device ownership, an increasingly powerful digital advertising option. CTV allows brands to leverage connected TV device owners' time by delivering tailored ad experiences.
When used well, connected TVs can deliver impressive video completion rates and cost-effectiveness for brands. With connected TV advertising, you can leverage the benefits of digital ad targeting to reach your desired audience segments more precisely than with traditional broadcast or cable networks. Platforms like Hulu, YouTube TV, and Amazon, connected to the Internet via connected TV devices, enable CTV advertising to reach targeted viewers at scale.
Besides expanding your brand's reach, our related TV services can help you deliver compelling video ads to connected TV viewers while engaged in the content, which can help drive an increase in response rates and return on investment. We work with clients to craft connected TV ad campaigns that deliver the right message to the right people at the right time.
What’s the Difference Between OTT and CTV?
Over the top (OTT) refers to video content delivered directly to a device via the internet, though this can include content viewed on Smart TVs or with TV add-ons. OTT ties to the content viewed rather than the device. Channels like Netflix, Hulu, Disney+, and Apple TV are considered OTT providers. Most of this content is viewed via CTV.
CTV is technology that supports addressable TV advertising capabilities. It includes streaming content via gaming consoles, online streaming services, cable providers, and various networks. CTV is run programmatically delivering ads to a target audience by applying the advantages of algorithmic ad purchasing.
How Does Connected TV Advertising Work?
CTV advertising works by integrating the internet and web 2.0 features into new-generation TV sets. The technology looks at the connected TV as a hybrid TV or a fuse of computer tech and linear TV. The user interface bears a resemblance to the one on a smartphone in many ways. Connected TV is all about online interactive media, internet TV, and on-demand streaming media accessed via software applications or web widgets. Through CTV advertising, brands have the power to target their audience through ad-supported shows provided by top-tier networks.
Where Are Connected TV Ads Shown?
Connected TV ads are usually shown on various networks, apps, and devices, including Smart TVs, Chromecast, Apple TV, Fire TV Stick, Roku, and other OTT devices.
What Are the Advantages of Advertising on Connected TV?
Advertising on CTV allows you to get in front of the right audience at the right time. This is important because audiences are quickly becoming blind to ads by staying away from conventional advertising strategies. Connected TV is the only medium that can still reach audiences of various ages. CTV is allowing more people to cut their ties with the more restrictive contracts of cable companies.
CTV also allows you to stretch your advertising budget to the fullest. With conventional TV advertising, three to four commercials are usually strung together. This makes it hard for viewers to retain information. But with CTV advertising, there is typically one commercial that is shown far less frequently. This allows viewers to really pay attention to the ad and remember the brand and its core message.
Another benefit of CTV is that it helps create a well-rounded marketing strategy that people won’t get bored with. CTV advertising also helps brands reconnect with clients that had previously lost interest.